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July 28th: Asian marketing News Of The Day


#Asian #Marketing #News Of The Day:


#Korean's #KakaoTalk Open chat (오픈챗), enabling users to have group #chats through designated URLs that people can join #anonymously, accounts for up to 40% of KakaoTalk's total conversation volume, and the number of open chat users this year has increased by 76% compared to 2019.

kakao talk

Since the #VR #Showroom function launch on #Alibaba International Station in August 2021, nearly 20,000 merchants have used this service to build online showrooms, effectively reducing over 2,000 #crossborder offline #factory visits. About 50% of the customers who browse VR Showroom are medium and large buyers overseas.


vr showroom alibaba

According to #Shopee #Malaysia data, sales of #bohostyle clothing increased by 21% yearly. In addition, footwear sales such as sandals and high-heeled sandals that complement boho-inspired dresses are also on the rise.


boho style

Alibaba released its 2022 fiscal year report: about 1.31 billion active consumers worldwide, of which more than 1 billion are in #China. The GMV of Chinese consumer business is 7.97 trillion yuan (more than 1 trillion USD).


chinese consumers

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